GranitePages.com - FAQs - Advertising in it

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Frequently Asked Questions - from those who advertise in it.

If you have a question not answered here, feel free to ask it in an email.

Q: How can I list my business in GranitePages?
A: It's easy. Just venture on over to our submission page and explore the 4 ways you can be found when "ready-to-buy" New Hampshire consumers are looking for you.

Q: How many businesses are listed in GranitePages?
A: Our current count of businesses in the State of New Hampshire listed are 67,376... with more added each day.

Q: How is the data kept current and accurate?
A: Two ways. First, we purchase the data from major information providers and secondly, the users of GranitePages.com, who also happen to at times be local businesses, inform us as to changes.

Q: I search and find my company as a text listing, can I add my web site?
A: Yes. It's easy. Just venture on over to our submission page and explore the 4 ways you can be found when "ready-to-buy" New Hampshire consumers are looking for you.

Q: What is an eCard?
A: An eCard is found in a search where an advertisers logo's appear on mini-business cards. These link to either an ePage (next question), which gives visitors all the snapshot information on your business, as well as direct access to your web site, email, or a map/directions to their place of business, or it can link directly to your web site. Click here for an example

Q: What is an ePage?
A: An ePage is a one page snapshot on your New Hampshire business. It provides you a way to communicate the important details about your company, product or service, provide contact information, email link, gather quotes or allow visitors to print coupons or specials without necessarily having to dig through your entire web site. Of course, if they require more information, unlike print advertising or yellow page directories, they get one-click access to your web site. Think of it as a full-color, full-page, rich graphical interactive ad that gives New Hampshire consumers easy snapshot information on your business, while driving more traffic to you and your business web site. Click here for an example.

Q: I have purchased and eCard/ePage, and I'd like to add more keywords to increase the chances visitors will find me, can I do this?
A: Yes. As of this writing, you must contact us and tell us what additional keywords you would like to add to your business listing. In the very near future, every paid business member will have access to their own secure digital dashboard, a private page to view how your ad is performing, what are the hot keywords users searching in your category are using, and the ability to modify your keywords, etc.

Q: I have a business already listed for free in another directory online; why should I pay to be a part of GranitePages.com?
A: To understand why many of "those" sites are offering free listings you need to understand a little bit about marketing. You may have heard of an Internet company that provides a free listing out there somewhere... a so called yellow pages on the net, so you list your business and still wait for business to come in from the Internet like they said it would.

Most of those sites are banner or ad supported (meaning other big-name advertisers provide revenue for those directories by paying to flash their message all over their site. This allows companies like yours to be thrown in for free.) So, as you could imagine, most of the time, FREE ends up not having much value. But what the heck, it's free!

You can put your business in a hundred places on the world wide web, but it doesn't mean anyone will bump into you. As a business person, you should want to know how that site is being promoted and how and what type of traffic is being generated. No traffic, no clicks, no visits to your web site. If no one has ever heard of it or uses it to find business, what's the point of free?

GranitePages.com exists to end that. We are a co-op of NH businesses large and small sharing the cost by paying a small monthly fee. This allows us to spend a portion of those costs with traditional advertising mediums (i.e. TV, Radio, Billboard, direct mail, etc.) driving local NH residents to our site.

Q: I don't have a website, how can GranitePages.com help my local business?
A: Simple! Get your company a custom ePage! At a mere fraction of the cost of a full blown website, you can be up on the web in no time! If your looking to develop a web site, contact our design department.

Q: I have been hearing GranitePages.com everywhere, where do you promote GranitePages.com to New Hampshire?
A: Everywhere. Our standard is, there isn't a day that goes by in the Granite State that someone isn't hearing about us. Currently, we have local TV, cable, radio and direct and electronic mail slated. To get a sneak peek, click here as to what is on tap.

Q: How do you know what people are searching for in GranitePages.com?
A: We use our own technology, called SearchMechanic. Everytime a visitor to GranitePages.com executes a search, it is logged in real-time. If the search term was not found in our comprehensive database of keywords and business listings when they searched, it was instantly reviewed as to it's relevance and then added to the engine making the results even better on the next search. In a sense, everytime visitors use GranitePages.com, they make it smarter!

P.S. As a business subscriber, you get a sneek-peek at all of the actual keyword searches related to your business category, giving you the edge to enhance your own listing and increasing your chances of getting found by New Hampshire visitors.

Q: Are you associated with the yellow page print directories or the phone company?
A: No. We are a team of New Hampshire entrepreneurs, adequately backed financially with a management team from the New Hampshire area. Our board of advisors consist of individual business owners and CEO'S of many extremely successful companies. We are members of the local chambers, NH High Tech Council, and we have developed relationships with some of the larger companies in the state.

In the past, the phone book has been an asset to every household but times are changing. Our goal is to "Change the Way New Hampshire Finds You."

We are preparing for the day when consumers find you with their handheld computers, dashboard car monitors and home media centers — when the net is as common as the television set. According to some experts, we are only experiencing 5% of the Internet's potential. We have set up our directory to be not only user friendly but highly visible (through advertising in traditional ways) and more flexible than traditional print advertising. (i.e. Making changes, broader reach, co-op advertising.)