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What's new at NHphonebook.com?
January 2003 - NHphonebook.com relaunches under new management.
Despite what was an extremely unpredictable "dot-bomb"
during the year 2000, NHphonebook.com has been working behind the
scenes over the past few years revamping it's technology and brand
in order to relaunch stronger than ever. Back in 1999 and 2000,
NHphonebook in it's peak was attracting 30-40,000 unique NH users
each month connecting them with local merchants throughout the Granite
State.
Plans for the future include advertising
and promotions campaigns to recreate awareness and drive traffic,
as well as implementing proprietary technologies giving even better
search results as well as creating a first for NH businessesa
digital dashboard, allowing business subscribers who list their
businesses to measure the results of their listings in real-time.
This sophisticated performance engine will be available to NH businesses
who advertise or list their businesses with either an ePage or an
eCard (click here to look at these listing
options.).
Highlighting the first quarter will be two technologies that are
designed to give both users of the site and paid business members
a greater experience.
First is our Search Mechanic Technology. Through the
real-time search capture and amendment of the search results, we
not only know what visitors are searching for, but we can also immediately
increase the quality of specific search results every time a search
is executed.
The second technology is our business member Digital Dashboard.
This secure area will provide individual NH businesses with access
to real-time listing performance. Unlike any other form of advertising
or ad budget, this technology will empower the paid business member
with real-time stats as to how their listing is performing. (i.e.
how many people searched for my business category last week, yesterday,
today, or within the last ten minutes. How many visitors saw my
listing, click-thru or visited my business listing, etc.)
Also launching first quarter of 2003, are aggressive advertising
and promotions campaigns designed to create awareness and drive
visitor traffic to the site. Listen to us on your way to work, watch
for us during local TV news, everywhere you look, you'll see us.
NHphonebook is adequately backed financially and is run by a team
of entrepreneurs, advertising and marketing professionals, technology
developers and eRepresentatives who actively assemble and service
new businesses to be a part of the NHphonebook.com family.
Learn more about us by visiting our frequently
asked questions page.
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